Holding our first-ever pop-up event, offering early sales of the “ZETA DIVISION 4TH ANNIVERSARY TEE” and host a photography exhibition by photographer Keiichi Nitta.

The professional esports team ZETA DIVISION, operated by GANYMEDE Inc. (Headquarters: Minato-ku, Tokyo; CEO: Daisuke Nishihara), will host its first-ever pop-up event, the “ZETA DIVISION 4TH ANNIVERSARY POP UP STORE,” to celebrate the team’s 4th anniversary. The event will take place over three days from Friday, July 11 to Sunday, July 13, 2025, at OPENBASE SHIBUYA in Tokyo.

This event has been planned as a gesture of gratitude to all fans who have continuously supported ZETA DIVISION. At the venue, the “ZETA DIVISION 4TH ANNIVERSARY TEE,” specially designed to commemorate the 4th anniversary, will be available for early purchase ahead of online sales.

In addition, the venue will feature a photography exhibition by renowned photographer Keiichi Nitta, who has been active both in Japan and internationally and was responsible for the lookbook photography of this project. A 4th anniversary message board, where visitors can freely leave messages, will also be installed. (Both the photo exhibition and message board areas will operate under a numbered ticket system.) ZETA DIVISION players and creators are also scheduled to make occasional appearances at the venue.

In addition, to widely promote both our pop-up event and the limited-edition apparel celebrating ZETA DIVISION’s 4th anniversary, we will launch a special outdoor promotion titled “SHIBUYA WALL JACK.”

■“ZETA DIVISION SHIBUYA WALL JACK”

To further raise awareness of ZETA DIVISION’s first pop-up event and its 4th anniversary limited apparel, the team will launch the “SHIBUYA WALL JACK” campaign.

Bold anniversary visuals will be displayed throughout central Shibuya, marking the milestone across the city.
In conjunction with the pop-up event, this initiative creates moments where fans can encounter the ZETA DIVISION brand in the real world, extending beyond social media and digital spaces. It offers a rare opportunity to experience the visual identity and atmosphere envisioned by ZETA DIVISION throughout the city itself.

■Event Overview – ZETA DIVISION 4TH ANNIVERSARY POP UP STORE

• Event Name: ZETA DIVISION 4TH ANNIVERSARY POP UP STORE
• Dates: July 11 (Fri), July 12 (Sat), July 13 (Sun), 2025
• Opening Hours: 12:00 – 20:00
• Venue: OPENBASE SHIBUYA 1F
• Address: 14-13 Udagawacho, Shibuya-ku, Tokyo 150-0042

Advance Reservation Sales Start: July 10 (Thu), 2025 at 12:00

■Product Information – ZETA DIVISION 4TH ANNIVERSARY TEE

Colors: WHITE / BLACK

Sizes: M / L / XL

Price: JPY 8,800 (tax included)

Material: 100% Cotton (9oz)

Details: Silk-screen print

Size Chart

• M: Length 72cm / Width 57cm / Shoulder 53cm / Sleeve 23cm
• L: Length 76cm / Width 60cm / Shoulder 56cm / Sleeve 25cm
• XL: Length 80cm / Width 63cm / Shoulder 59cm / Sleeve 27cm

■How to Visit the Event & Purchase the Anniversary T-Shirt

Entry to the pop-up event and purchase of the ZETA DIVISION 4TH ANNIVERSARY TEE will be managed exclusively through the official app “ZETA DIVISION EVENT.”

To reduce congestion, the app will provide:

Advance Reservation Sales & On-Site Pickup

Free Admission Tickets for the Exhibition Area

STEP 1: Download & Register the Official App

For smooth entry and purchasing, visitors must download and register for the official ZETA DIVISION EVENT app in advance. It is strongly recommended to complete registration before July 10, 2025 at 12:00, when in-app purchasing becomes available.

• iOS: https://apps.apple.com/jp/app/id6670420799?mt=8
• Android: https://play.google.com/store/apps/details?id=com.ganymede.zetaevent
• App Guide: https://pages.zeta-event.com/usage/
• FAQ: https://pages.zeta-event.com/faq/

STEP 2: Choose Your Participation Flow

A. For Customers Purchasing the Anniversary T-Shirt

Advance Order via App (Reservation & On-Site Pickup)

Sales Start: July 10 (Thu), 2025 at 12:00

Select your desired T-shirt (color and size) in the app and complete your purchase.
You will be able to select a pickup time—please choose a time during which you can attend the venue.
Purchase limits apply per item and size (details available in the app).

Pick Up at the Venue

Pickup Location: OPENBASE SHIBUYA 1F Reception

Please present:

1. The QR code issued in the app after order confirmation
   ※ Screenshots are not accepted. The QR code will be issued after check-in near the venue on the event day.
2. A valid photo ID (same document registered in STEP 1)
   
   After pickup, you may proceed directly into the exhibition area.

B. For Visitors Entering the Exhibition Area Only

Obtain an Exhibition Area Admission Ticket via App

Distribution Start: July 10 (Thu), 2025 at 12:00

Tickets are limited and available once per person. Children of elementary school age or younger may enter without restriction when accompanied by a guardian.

Arrive at the Venue at the Assigned Time

Admission requires verification of the ticket and photo ID.

Exhibition of the New “ZETA DIVISION × LEVEL∞” White Model Gaming PC

At the pop-up venue, the newly released ZETA DIVISION × LEVEL∞ collaboration gaming PC, featuring an original pillar-less white design, will be on display.

Visitors will have the opportunity to see and experience this newly designed white model up close.

More details:
https://zetadi.vision/4kgaJCo

■Important Notes

• Appearances by ZETA DIVISION players or creators are irregular, and no individual fan interactions (such as autographs or photo sessions) are planned.
• The ZETA DIVISION 4TH ANNIVERSARY TEE is scheduled for online sales on the ZETA DIVISION STORE starting July 14, 2025, following the pop-up event.
• For detailed information regarding app usage, payment methods, or defective product policies, please refer to the guidance within the ZETA DIVISION EVENT app.
• The latest updates or changes regarding this event will be announced via the ZETA DIVISION official website and official X (formerly Twitter). Please check prior to attending.
• Contact: ZETA DIVISION STORE Email: store@zetadivision.com

About ZETA DIVISION

Founded in 2018, ZETA DIVISION is a leading brand dedicated to establishing the gaming lifestyle and continuously creating new culture. By enriching gamers and the culture surrounding them, discovering new creators, and shaping the next generation of culture, ZETA DIVISION strives toward a future where gaming culture is embraced as a shared and widely appreciated value.

Website: https://zetadivision.com

X: https://x.com/zetadivision

Instagram: https://www.instagram.com/zetadivision

YouTube: https://www.youtube.com/c/ZETADIVISION

TikTok: https://www.tiktok.com/@zetadivision