The professional esports team ZETA DIVISION, operated by GANYMEDE Inc. (Headquarters: Minato-ku, Tokyo; CEO: Daisuke Nishihara), is pleased to announce that on July 8, 2025, marking the team’s 4th anniversary, Japan’s leading streamer SHAKA has officially joined ZETA DIVISION.
At the same time, ZETA DIVISION has entered into a partnership agreement with Toyota Coniq Pro Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Junichiro Takeda), the Toyota Group’s marketing services company, and will begin a collaborative marketing initiative.

■About SHAKA’s Joining

We are pleased to announce that SHAKA has joined the ZETA DIVISION CREATOR Division.

SHAKA

Date of Birth: December 27, 1991

Hometown: Fukuoka Prefecture, Japan

SHAKA is one of Japan’s most influential streamers with a global presence. His total watch time consistently ranks at the top in Japan, and in December 2023, he achieved No.1 in the global rankings.

During his professional player career, he recorded an outstanding track record in the FPS title AVA, winning 18 official tournaments and representing Japan at the world championships for four consecutive years. With his proven gameplay skills and charismatic, humorous commentary, SHAKA enjoys overwhelming recognition—particularly among Gen Z audiences.

In recent years, he has gone beyond streaming by producing his own event series, “LEGENDUS.” These events have filled large venues such as Korakuen Hall and Tokyo Metropolitan Gymnasium, establishing SHAKA as a cultural figure who transcends the boundaries of game streaming.

X: https://x.com/avashaka

Twitch: https://www.twitch.tv/fps_shaka

YouTube: https://www.youtube.com/@SHAKAch

■About the Partnership with Toyota Coniq Pro Inc.

ZETA DIVISION has entered into a partnership agreement with Toyota Coniq Pro Inc.
Through this partnership, ZETA DIVISION’s diverse content IP will be combined with Toyota Coniq Pro’s extensive marketing expertise and wide-ranging network. Together, the two organizations aim to contribute to the further development of esports culture while launching innovative marketing initiatives.

Background of the Partnership

This partnership was realized through the alignment of ZETA DIVISION’s unwavering commitment to competing on the world stage, and the Toyota Group’s aspiration to inspire young people in Japan and help shape the nation’s future.

ZETA DIVISION’s fan community—centered primarily around younger generations—represents the very demographic that will play a central role in the future mobility society envisioned by the Toyota Group. By supporting young people’s challenges and fostering community growth, both parties aim to jointly cultivate new cultures, lifestyles, and values.

Through esports as a new form of sports culture, ZETA DIVISION and Toyota Coniq Pro will take on meaningful challenges together to help shape Japan’s future.

Comment from Junichiro Takeda, President & CEO, Toyota Coniq Pro Inc.

“We are truly honored to enter into a partnership with ZETA DIVISION, a team that represents Japan while continuously challenging the world stage.

Esports is an emerging sports culture strongly supported by young people, and at its core lies an extraordinary level of passion and community power. By connecting the potential of esports with mobility services and society at large, Toyota Coniq Pro hopes to support the growth of youth culture and move toward the future together.”

Comment from Daisuke Nishihara, CEO, GANYMEDE Inc.

“We are sincerely honored to enter into a partnership with Toyota Coniq Pro Inc., the marketing services company of the Toyota Group.

By combining the globally established brand and businesses cultivated by the Toyota Group with the community and content IP that ZETA DIVISION has fostered in the esports space, we are confident that this collaboration will contribute to the further growth of esports culture and the realization of a richer mobility society.

We are preparing initiatives that will excite our fans, and we sincerely hope you look forward to what’s to come.”

▼SHAKA Joining Announcement Video

About Toyota Coniq Pro Inc.

Toyota Coniq Pro Inc. is a business company providing marketing services, consulting, and mobility-related services for Toyota Motor Corporation and the broader Toyota Group. As a member of the Toyota Group, the company works toward a sustainable future expanded through the mobility domain, guided by the principle of “happiness for every individual.”

With a mission to communicate and enhance the value of Toyota Motor Corporation and various other companies, Toyota Coniq Pro goes beyond the traditional framework of advertising agencies to contribute to the creation of happiness through its own unique challenges.

Website: https://toyotaconiq-pro.co.jp

About ZETA DIVISION

Founded in 2018, ZETA DIVISION is a leading brand dedicated to establishing the gaming lifestyle and continuously creating new culture. By enriching the lives of gamers and the culture surrounding them, discovering new creators, and shaping the next generation of culture, ZETA DIVISION continues to push beyond conventional boundaries. Through innovative styles unconstrained by existing norms, the organization strives toward a future where gaming culture is embraced as a shared and widely appreciated value.

Website: https://zetadivision.com

X: https://x.com/zetadivision

Instagram: https://www.instagram.com/zetadivision

YouTube: https://www.youtube.com/c/ZETADIVISION

TikTok: https://www.tiktok.com/@zetadivision