ZETA DIVISION is pleased to announce that we have entered a partnership agreement with ITOI-HOLDINGS Co., Ltd. (Headquarters: Takasaki City, Gunma Prefecture; CEO: Takeyuki Itoi; hereinafter “ITOI HD”). Through this partnership, both parties aim to promote regional revitalization through esports, and expand the esports community within the Gunma Prefecture.

■Background of the Partnership

ZETA DIVISION operates with the mission of realizing a future where gaming culture is widely embraced. To achieve this vision, we believe the further development of local gaming communities across Japan is an indispensable element. To this end, we have undertaken various initiatives to connect local fans with ZETA DIVISION, such as hosting public viewing events in various regions.

Meanwhile, ITOI HD, based in Gunma Prefecture, is driven by a strong desire to create new vitality in local societies and achieve regional revitalization by actively utilizing esports. They have been spearheading proactive initiatives, including the promotion of large-scale esports tournaments, and the establishment of shared esports clubrooms for high school students. This dedication deeply resonates with the vision held by ZETA DIVISION.

Under this shared vision, both companies have decided to join forces to implement various esports-driven initiatives within the Gunma Prefecture.

■Key Planned Initiatives

ZETA DIVISION will be supporting esports events conducted by ITOI HD within the Gunma Prefecture.

・Hosting game session events and meetups

We will continuously host community events centered on popular titles such as fighting games and FPS/TPS, where anyone can participate regardless of age or skill level.

・Coaching Events by Professional Players

In conjunction with community events, we will hold coaching sessions where ZETA DIVISION’s professional players and streamers provide direct guidance.

・Public Viewing Events

We will host events to broadcast domestic and international esports tournaments and league matches featuring ZETA DIVISION on large screens.

・Esports Seminars

・Esports Seminars We will conduct seminars focused on nurturing talent for the esports industry and expanding the corporate community within Gunma Prefecture through esports.

About ITOI-HOLDINGS Co., Ltd

For over 80 years since its founding, ITOI-HOLDINGS Co., Ltd. has prioritized meeting the needs of customers and the eras, aiming to remain an “entity essential to its local community”.

Guided by the philosophy of “company prosperity, employee happiness, and contribution to the local community as a trinity”, the company continues to take on challenges with the mission of enriching people and the region.

Its core business lies in steel wholesaling and resource circulation, operating across four sectors: steel materials, raw materials, construction, and recycling. Having participated in large-scale projects such as the construction of the Tokyo Bay Aqua-Line, the company has established a circulating system that handles everything from “the birth to conclusion of buildings, to their regeneration.”

Furthermore, as part of its regional revitalization efforts, ITOI HD has established the independent league baseball team “Gunma Diamond Pegasus”, which has achieved six league championship titles, and two national titles. The company supports Gunma’s sports culture through player development and community exchange. Additionally, they have launched “Gunma eSPORTS”, developing spaces where the youth can gather for real-world interaction, fostering Gunma as a hub for esports.

ITOI HD also focuses on urban development and education, participating in the renewal of the Suzuran Department Store Takasaki, opening saunas, lounges, gyms, and kids’ spaces. While providing spaces for multi-generational interaction, they are committed to nurturing the next generation under the code of conduct: “Challenge, Integrity, and Gratitude”.

In pursuit of a recycling society, they operate “ECOSL”, a resource collection service for individuals, providing a mechanism for every citizen to participate in resource circulation. By spreading awareness of SDGs, they aim to “leave a hometown that the next generation can be proud of”.

Homepage: https://itoi-hd.co.jp
X: https://x.com/g_esports_inc